Digital Marketing

Full Time
Chennai
Posted 2 weeks ago

Job Description:

  • A Digital Marketing Enthusiast is marketing savvy, a high learning oriented candidate who has spent a plethora of time reading, researching & applying techniques from various digital marketing blogs and articles.
  • Some failed, some succeeded.
  • But the Digital Marketing Enthusiast never lost hope and most importantly, interest.
  • A Digital Marketing Enthusiast has a thinking mind that weights the risk of investing in using ROI. Probably, that’s the reason you are still waiting for the best digital marketing job.
  • The Digital Marketing Enthusiast at Entrayn will have a challenging responsibility of building the brand using various touch points such as youtube, website, social media pages, online and mobile apps, webinars and online advertising platforms & many others.
  • Develop, Manage, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Generate and increasing leads for every month.
  • Manage and maintain the organization’s website(s) and landing pages to drive traffic and generate leads.
  • Develop promotional best practices tactics to maximize signups and attendance for various events
  • Decide and implement targeted email marketing campaigns to maximize market reach
  • Create email databases for lead generation
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Develop and run A/B tests to continually optimize tactics and, over time, develop new strategies and approaches
  • Automate, otherwise improve the ability to scale and boost ROI of time invested in creating and managing webinars and other events

Activities of Digital Marketing Enthusiast

  • Increase the brand presence through the effective use of emerging and existing touch points.
  • Brings new ideas and energy to marketing.
  • Work closely with the internal teams and create high output viral content.
  • Numerically measure and evaluate campaigns and their marketing impact.
  • Generate cost-effective in-segment leads through online advertising.
  • Conduct market research to come out with the right marketing insights to drive decisions and campaigns.
  • Evaluate emerging media & communication technologies to transform market outreach.
  • Use tools such as Google Analytics, Webmaster etc to analyze performance data.

 

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